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Berlin, Berlin

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We've dug into our extensive databases & found exact numbers on paid vs organic retention. This is a small part of our massive Mobile Benchmark dataset we've released in October.
Published on November 26, 2015

Posted BY
Simon Kendall
Berlin, Berlin



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Mobile Course (Educational) Analytics Retention Benchmarks

Deep-dive into mobile benchmarks - Paid vs Organic retention

Mobile Course (Educational)
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Deep-dive into mobile benchmarks - Paid vs Organic retention

Are users who come to apps after clicking on an ad more difficult to retain than users that were actively acquired? Or do these users stay in the app longer, perhaps because the ads prepared them for the in-app experience, providing a smoother user journey? How often do users of these groups use their apps each day? And are Android users different from iOS users, like we found for some of the Games verticals? Let’s take a look!

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